About Us
Finding Inspiration in Every Turn
Field Frame Media was built on a simple belief: every story deserves to be told with authenticity. We are a South African media company specializing in cinematic videography and professional photography, with a passion for capturing the world of sport, the outdoors, hunting, fly fishing, weddings, social events and the people who make those experiences unforgettable. We don't simply record events—we document the emotion, dedication, tradition, and atmosphere that make each moment meaningful. Every project is approached with patience, creativity, and an eye for the details that others often miss, creating films and photographs that feel genuine rather than staged.
For us, this work is about far more than cameras and editing. It's about preserving memories, celebrating achievements, and helping people relive moments that can never be repeated. We know that when someone invites us to film their event, promote their business, or capture a once-in-a-lifetime experience, they're placing their trust in us. We take that responsibility seriously. From the first conversation to the final delivery, we are committed to professionalism, reliability, and producing work of the highest standard. Our goal is simple: to tell your story in a way that feels honest, cinematic, and timeless—creating visuals you'll be proud to share today and treasure for years to come.
Edwin Carney
I'm the founder of Field Frame Media. I started the company in 2026 after spending four years developing my skills in videography and photography, driven by a passion for storytelling and the outdoors. What began as a love for capturing authentic moments soon became a calling to create films and photographs that carry meaning long after the moment has passed.
I've always believed that the best stories aren't scripted—they're lived. Whether it's the determination of athletes on the field, the patience of a fly fisher waiting for the perfect cast, a wedding taking place , a social event or the people who make these experiences unforgettable, I'm inspired by real moments and genuine emotion. That's what led me to build Field Frame Media: a business dedicated to creating cinematic, honest, and timeless visual stories.
Every project I take on is personal. I believe trust is earned through professionalism, clear communication, and a commitment to delivering work that exceeds expectations. My goal isn't simply to provide a video or a collection of photographs—it's to create something that allows you to relive an experience, share your story with confidence, and preserve memories that will still have meaning years from now.
